Strategy
Structure
Sense of purpose

Strategy Map

The Strategy Map is a single digital page that shows the complete connection from the company’s core mission right through to the current quarterly strategy – all at a glance.
Goals

To give all employees a clear understanding of the company and its current strategy.

How it works

The Strategy Map is one digital page that illustrates how the key strategic elements of the company fit together. This includes:

  • Mission & core beliefs (Why?)
  • Vision and long-term goals (Where to?)
  • Product & USP (What?)
  • Customers & personas (For whom?)
  • Main competitors
  • 3-year, 1-year, and quarterly goals

The Strategy Map is updated at least every 3 months and serves as the foundation for all major company status and strategy presentations.

Template
Template
Preview
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Practical experience
How to
Discussion

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