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Strategy
Structure
Sense of purpose
Strategy Map
The Strategy Map is a single digital page that shows the complete connection from the company’s core mission right through to the current quarterly strategy – all at a glance.
Goals
To give all employees a clear understanding of the company and its current strategy.
How it works
The Strategy Map is one digital page that illustrates how the key strategic elements of the company fit together. This includes:
- Mission & core beliefs (Why?)
- Vision and long-term goals (Where to?)
- Product & USP (What?)
- Customers & personas (For whom?)
- Main competitors
- 3-year, 1-year, and quarterly goals
The Strategy Map is updated at least every 3 months and serves as the foundation for all major company status and strategy presentations.
Template

Template
Preview
Download template
Practical experience
How to
Discussion