People working in agencies
are unhappy

Let's change something together: Open discussions, different perspectives, focus on solutions to increase happiness at work in agencies.

💜 an initiative by awork + Appinio + Agentur Boomer

Format

The Agency
Happiness Club

In the agency industry, not all that glitters is gold. Agencies are unhappy, as the Agency Happiness Report shows. Let’s not just talk about problems, but how we can tackle them.

This is the purpose of the Agency Happiness Club: a shared-space for open discussion and new ideas for the future for agency work.

Vol. 4

💌 Register for our
‍next meet up

Agenda

✌️Our typical
‍evenings

Meet-ups

🫶 Throwback to
‍past editions

Vol. 1 | Nov, 2024

In our first ever meet-up of the Agency Happiness Club, over 40 agency people talked about appreciation and salary in the industry and what has to change in the sake of happiness.

Vol. 2 | Feb, 2025

No purpose in Agencies? This was the focus topic of our second club meet-up and – oh boy! – did you have a lot to discuss about. But also a lot of ideas how to bring back the sense of purpose into the agency work.

Vol. 3 | Jun, 2025

We will meet again! The planning for our next club session is in progress. We are looking for ways to make this event even better with more room for discussion for you!

Report

🥲 Numbers on
agency happiness

The basis of the discussion: In 2024, we asked 500 people from agencies how happy they are in their jobs. The results show that something needs to change.
‍
👉 Agencies are the unhappiest industry.
👉 54% often think about quitting.
👉 Most lack a sense of purpose in their work.

All the stats, a classification and initial opinions from the industry can be found in the report. Now let's find solutions together!

To the report

Contact

The faces behind
the event Hi ✌️

More than a report with colorful stats: We want to launch an initiative that makes a difference. If you have any questions, requests or ideas, get in touch with us.