Button Text


Design is a term that refers to the artistic and technical creation of products, environments, and communication tools. This glossary entry discusses various aspects of design, such as different design directions, the role of the designer, and the design process in detail.

Definition of Design

Design is the conscious and creative creation of objects, environments, and communication tools to achieve aesthetic, functional, and/or communicative properties. Both artistic and technical aspects play a role in this. At the center of design is the human, whose needs and desires should be met and addressed through design.

Design Directions

Design can be divided into different directions that relate to different design areas:

  • Industrial Design: Design of products and industrially manufactured items
  • Architecture: Design of buildings and spaces
  • Fashion and Textile Design: Design of clothing, fabrics, and accessories
  • Communication Design: Design of visual and audiovisual communication tools, such as graphics, posters, websites, and videos
  • Interaction Design: Design of the interaction between people and products or systems, e.g., in software development or in interface design

Role of the Designer

A designer is a creative creator who uses their skills and knowledge to serve companies, organizations, or individuals to develop aesthetically appealing and functional products and communication tools. The designer is both artist and engineer, employing their knowledge in art, technology, and psychology to meet the needs and desires of people.

Design Process

The design process is an iterative process consisting of various phases:

  1. Research and Analysis: In the first phase, the designer gathers information about the client, the target audience, and the market to get a clear picture of the requirements and conditions.
  3. Concept Development: Based on the information gathered, the designer develops a concept that forms the basis for the design.
  5. Drafting and Visualization: The designer creates drafts and visualizations that translate the concept into a tangible form.
  7. Prototyping and Testing: In this phase, models or prototypes of the design are created and tested to ensure that it works and meets the set requirements.
  9. Implementation and Realization: The final design is produced and implemented, e.g., through the construction of a building, the manufacturing of a product, or the programming of a website.

Design Principles

There are some fundamental principles that are applied in design to achieve a harmonious and aesthetically pleasing creation. These include, among others:

  • Proportion: The relationship of size, shape, and position of individual elements to each other and to the whole work
  • Balance: The balance of weight and arrangement of elements in the design
  • Contrast: The differentiation of elements through color, shape, or size to generate attention and interest
  • Repetition and Rhythm: The regular or systematic arrangement of elements to create structure and cohesion in the design
  • Unity and Variety: The combination of related and different elements to create a harmonious and interesting overall picture

Design and Sustainability

Design also has a social and ecological responsibility. In recent years, awareness of sustainable design has grown, which considers the use of environmentally friendly materials, production methods, and disposal concepts. Sustainable design aims to reduce the ecological footprint of products and buildings while improving the quality of life for people.

Design and Innovation

Design plays an important role in the development of innovations, as it helps translate new ideas and technologies into appealing and user-friendly products and systems. Designers often work interdisciplinary with scientists, engineers, and entrepreneurs to develop innovative solutions for societal and economic challenges.


Design is a diverse and fascinating field that combines art, technology, and psychology to create products and communication tools that enrich and improve the lives of people. By applying design principles, understanding sustainability, and collaborating with other disciplines, design contributes to the development of innovations and to shaping a livable future.