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Project Initiation


Project initiation is the first and crucial step in the project management methodology, laying the foundation for a project's success. It includes defining goals, requirements, and constraints, as well as identifying stakeholders, risks, and opportunities. Through a structured and effective project initiation, companies can carry out their projects more efficiently and successfully, thus saving time, resources, and costs.

Project Initiation: Detailed Information

Defining Goals and Requirements

  • Project initiation begins with the definition of the project's goals and requirements.
  • This involves clarifying what results the project should deliver and what services are necessary for this.
  • Clear goal setting and the creation of a requirements catalog are crucial for the successful implementation of the project and the achievement of the desired results.

Establishing Framework Conditions

  • Equally important are establishing the framework conditions and planning the project structure.
  • This includes defining the project scope, setting time and budget frames, and determining the necessary resources and competencies.
  • Possible dependencies and interfaces with other projects or task areas should also be considered here.

Identifying and Engaging Stakeholders

  • Another important aspect of project initiation is the identification and involvement of stakeholders.
  • Stakeholders are individuals or organizations that are directly or indirectly affected by the project and can influence its success or failure.
  • This includes, for example, clients, project team members, customers, suppliers, or regulatory authorities.
  • Early identification and involvement of stakeholders can take into account their needs, expectations, and requirements and avoid potential conflicts.

Analyzing Risks and Opportunities

  • The analysis of risks and opportunities is another important component of project initiation.
  • Potential risks that could endanger project success, as well as opportunities that may arise during the project duration, are identified and assessed.
  • Based on this analysis, suitable measures for risk minimization and opportunity optimization can be developed and integrated into the project planning.

Creating the Project Charter

  • Within the scope of project initiation, the project charter is also created, summarizing all relevant information about the project, such as goals, requirements, framework conditions, stakeholders, risks, and opportunities.
  • The project charter serves as a binding basis for further project planning and implementation and should be approved by all parties involved.

Establishing Project Organization

  • The organizational structure of the project is another central aspect of project initiation.
  • Here, roles and responsibilities within the project team are defined, as well as the communication and decision-making paths.
  • A clearly structured project organization enables efficient collaboration and communication and thus contributes significantly to project success.

Conducting a Project Kick-off Workshop

  • A project kick-off workshop is a proven method to successfully complete project initiation and facilitate the transition to project planning.
  • At this workshop, all project participants are brought together to discuss and coordinate goals, requirements, and framework conditions.
  • In addition, initial task packages are defined and distributed to the respective project team members.


Project initiation is a decisive step in project management that significantly contributes to the success of a project. Through structured and comprehensive project initiation, companies can carry out their projects more efficiently and successfully, thus saving time, resources, and costs. Early identification of goals, requirements, framework conditions, stakeholders, risks, and opportunities enables optimal project planning and implementation, ultimately leading to the achievement of the desired results.```