[.b-important-block]With awork Docs, content creation becomes part of the project workflow: Creatives, project managers and clients work together directly on the project - on texts, concepts and strategies.
Briefings, copy and feedback no longer end up in email attachments, PDFs or Slack messages, but in a centralised document - linked to tasks, status and responsibilities. This makes content production faster, more structured and much more transparent.[.b-important-block]
[$tag]💡Overview[$tag]
In creative projects, what counts in the end is the right communication: texts, concepts, headlines, strategy papers. However, these textual components are often created outside of the project - in Google Docs, PDFs, emails or even just in the heads of individuals. This leads to confusing coordination, lost text versions and a stressed team.
With awork Docs, you bring everyone involved together - directly in the project. Creatives write their content where project managers can keep an eye on the schedule and clients can give their approval. No tool changes, no copy-paste, no confusion.
Work creatively instead of coordinating - simplify content processes with awork Docs
[.toc-name]Work creatively instead of coordinating[.toc-name]
🤝 Collaborative work instead of tool silos
With awork Docs, copywriters, concept developers, project managers and clients collaborate in the same document - in real time, with comments and clear tasks.
🔎 Fewer handovers - fewer misunderstandings
Content no longer needs to be sent back and forth between departments or external tools. It is created within the project - where everyone has access and can collaborate.
🚧 Structured feedback processes
Customers comment directly in the doc via awork Connect. No PDF monsters, no unclear feedback. Instead: Version history, task linking, clear to-dos.
✍️ Transparent content production
By linking to tasks and live status, everyone knows what is currently being worked on, what is still open and what is already finalised. This makes planning more reliable and progress visible.
This is how content creation works in awork Docs
[.toc-name]Content creation in Docs[.toc-name]
With awork Docs, you can bring textual content creation directly into your projects:
- Create text content such as briefings, copy or strategies directly in the project
- Link documents to tasks - including live statuses such as ‘In progress’ or ‘Ready for review’
- Work together in the doc - with live editing, comments and mentions
- Use editing options with formatting, tables, images, links & more
- Share documents with clients via awork Connect - for feedback, corrections or co-creation
- Keep track of the progress of your content via the task view
Typical content formats in awork Docs
- Briefings & campaign concepts
From the target group to the core message - briefings and creative ideas are created directly in the project document, commentable and structured.
- Copy for social media, blog & newsletter
Whether it's a short post or a multi-part newsletter - content is written, harmonised and versioned directly in the project.
- Editorial plans & rollout concepts
Plan content over weeks or months, link tasks and coordinate teams - all in one clear document.
- Tone-of-voice guides & strategy papers
Document brand language, guidelines or creative strategies in one place that everyone can access - internally and externally.
- Feedback documents & change logs
Record customer feedback directly in the doc - structured, comprehensible and linked to tasks.
From the field: content production in flow - with awork Docs
[.toc-name]Content production in flow[.toc-name]
The marketing team at the Bright Ideas agency (example) is in charge of a new social media campaign for a client. Previously, content creation was a combination of email briefings, Google Docs, Slack messages - and lots of misunderstandings.
Now it works like this:
- 💼 The project is created in awork - including tasks for concept, copy & approval
- 🧠 The campaign briefing is created directly in the project doc - together with the client via awork Connect
- ✍️ The copywriter starts with the first drafts in the doc ‘Social Copy - Week 1’
- 🔗 The texts are linked to tasks, each of which has the status ‘In progress’
- 💬 As soon as feedback is required, the status is set to ‘Feedback required’ - the customer is automatically assigned a task with a link to the doc
- 📌 The feedback is commented on directly in the text - without other tools or emails
- ⚙️ With an automation, the next task (e.g. ‘Schedule content’) is automatically activated when the status changes to ‘Approval granted’
- 📥 At the end, everything ends up in the ‘Final content for delivery’ doc - ready for rollout
The result:
- No copy-paste between tools
- Fewer queries, clearer approvals
- An efficient and transparent process
Get started with content creation
awork Docs is more than just a writing tool - it's the place where creative content is created, agreed and delivered.
Everyone involved - from copywriter to client - works together on the content in the project.
This saves time, reduces coordination hurdles and brings more structure to the entire creative workflow - from the initial briefing to the final approval.
awork Docs is included free of charge in all new awork plans.
[.b-button-primary]👉 Try it out now[.b-button-primary]
