Clearly define what is included in the retainer and what is not.
Divide services into modules (e.g. reporting, content, support) and create tasks with fixed timings for each module.
Use templates and automate recurring tasks. This creates clarity for your team and the customer and prevents unnecessary discussions.
Typical mistake:
‘The customer knows what they're getting.’
Better: Put everything in writing and map it out operationally, visible to everyone.
Record times directly on the tasks, not retrospectively.
Set fixed time budgets for each module or task and use an early warning system if the effort increases. This allows you to identify overdelivery at an early stage and take timely countermeasures or adjust services.
Typical mistake:
‘We only track when things get tight.’
Better: Measure continuously and act based on data.
Plan all retainer tasks with fixed deadlines and responsibilities. Avoid spontaneous task allocation.
Use weekly planning or sprints for a better overview. This way, everyone knows what needs to be done and when and the team remains productive instead of overwhelmed.
Typical mistake:
‘That will work itself out in everyday life.’
Better: Automate recurring processes and assign them clearly.
Keep your customers up to date with short, regular updates, via email, report or link.
Show what has been done, what is still open and how much time has been spent. This creates trust, reduces queries and ensures long-term cooperation.
Typical mistake:
‘We do reporting when the customer asks.’
Better: Proactive communication with comprehensible results.
Regularly analyse whether services and expenses still fit the budget.
Use reports as a basis for discussion when making adjustments.
Adjust tasks or time budgets when customer needs change. This keeps your retainers economical and your customers satisfied.
Typical mistake:
‘The contract is in place – we're not changing anything.’
Better: Retainers are dynamic, adjustment is part of the collaboration.
Efficiently managing retainers in your agency not only brings you economic benefits, but also improves your relationship with your customers.
If you have your retainers clearly structured, you know exactly what needs to be done each month, avoid overloading your team and can document progress transparently. This creates trust – and long-term customer loyalty.
A retainer is an ongoing service contract in which customers pay a monthly budget for defined services. Typical examples include social media, content, SEO, design or strategic consulting.
awork allows you to map services in a structured way, automate tasks, track time and create reports. This allows you to manage retainers in an economical, transparent and scalable way.
You risk overdelivery, frustration within the team, dissatisfied customers – and margin losses. Good management protects you from this.
Absolutely. You can simply invite external people to projects, with individual authorisations. This allows you to work transparently without disrupting internal processes.
It usually only takes a few days to weeks. Many agencies are completely live within 1-2 weeks - thanks to intuitive operation and simple migration.
I've been a project manager for over 14 years, and it feels like I've been searching for a proper digital solution for just as long. We now found that solution with awork.
The efficient workflows and project-related communications facilitated by awork are undoubtedly the best.
My team is truly excited about awork. We've tested other tools and were not as happy, but now we’ve found genuine relief and support for everyone.
We chose awork because it offers a wealth of features, outshining all the free project management tools while remaining highly flexible. Additionally, it was important to us that our tool of choice receives regular updates.
awork is incredibly intuitive to use. Everyone gets the hang of it right away and enjoys working with it.
Just had a chat with @awork’s support. That’s what I call customer-oriented work – very, very good. And the tool is just as capable!
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