Sofia Bavas
Creative Director

awork x Parasol Island:

Less complexity, more profitability

As a full-service agency with a diverse team, Parasol Island combines strategy, creation and production.
Fewer tools
Previously there were 20, now there is a secure tool stack.
Clarity in projects
Tasks, deadlines, the team and clients – nothing gets lost.
Higher profitability
Less friction, better utilisation, real resource planning for efficient success.
Workflow

The Challenge

Increasing complexity, fragmented tools and a lack of transparency:
Everyday life at the Parasol Island agency was becoming increasingly fast-paced: short-term enquiries, parallel projects, tight budgets and a tool stack that was getting out of hand. Information was lost, handovers had gaps and creative work was held up by organisational tasks.

20+ tools in use
Collaboration, planning, communication and time tracking – all spread across too many systems.
Lack of structure in projects
Unclear tasks, ambiguous deadlines and poor handovers led to friction.
Workflow

The Solution

A centralised tool for clarity, structure and efficiency:
With awork, Parasol Island introduced a centralised tool that could be seamlessly integrated into existing processes. Its intuitive operation ensured immediate acceptance by the team – and thus clear task distribution, smart time tracking and complete transparency in ongoing projects.

Nils Hartmann
Managing Partner & CCO
Above all, awork has helped us reduce complexity. We have ensured that topics such as time tracking and resource planning are handled in a single tool.
Sofia Bava
Creative Director
My daily work routine is much more relaxed when I have a clear overview and my tasks are visible in one tool, and I don't have to jump between 1000 tools.
Workflow

The Results

More focus, less friction and measurably better results:
By introducing awork, Parasol Island has not only created clarity within the team, but has also benefited economically. Projects run in a more structured manner, creative output is not slowed down by a lack of organisation, and the agency is working more profitably.

Simplified processes, fewer tools
Reduced from 20 to just a few tools – with awork as the central hub.
Better handoffs, less frustration
To-dos, notes and responsibilities are always clearly documented – even in the event of absences.
Clear resource and budget planning
Thanks to integration with the agency software OS, all project budgets are stored transparently and are easy to manage.
Creativity meets structure
awork supports creative flow with a clear overview – and gives employees confidence and security.
Discover how awork improves your agency planning flow.
Expert consultation
Tailored to your needs
Agency best practices
Show available times