Louisa Früngel

rayon x awork: Fewer tools, more efficiency

rayon is an owner-managed creative agency based in Hamburg with over 30 employees. From brand development to communication campaigns, the team works for clients from a wide range of industries and attaches great importance to structure, efficiency and tools that really make everyday creative work easier.
Better time tracking
Thanks to its intuitive operation, rayon achieves a time tracking rate of 95%.
Less tool clutter
awork replaces a multitude of individual tools.
More time for projects
Less admin, more focus on creative work and client projects.
Workflow

The Challenge

When rayon was established in 2025, it quickly became clear that everything had to be set up in a smart, structured and economical way from the outset. This also meant no confusing tool landscapes or inefficient processes. Instead, the team looked for a solution that would save time, create clarity and support creative work.

No more gut feelings
Capacity planning had to be data-driven and forward-looking from the outset.
Everything in one place
A single tool was needed to combine time tracking, project planning, communication and documentation.
Workflow

The Solution

After comparing various tools, it was clear that awork had everything rayon needed. From time tracking and capacity planning to automated workflows – everything in one intuitive system that could be optimally integrated into the existing IT infrastructure.

Janis Baumgartner
COO, rayon
I used to spend a lot of time on administrative tasks, but now I can use that time more effectively on customers.
Louisa Früngel
Senior Art Director, rayon
My game changer is the project overview. I have every briefing, document, communication... it minimises all tools to one page in awork.
Workflow

The Results

Today, awork is the central project management tool at rayon – from the initial idea to the final invoice. The teams work more efficiently, have more time for creative work and can better manage and analyse projects. This not only saves time, but also increases profitability and satisfaction within the team.

Everything in one tool
Planning capacities, tracking times, managing projects, everything runs centrally via awork.
95 % time tracking rate
The basis for accurate billing and sound project analyses.
Clearly structured workflows
Project view, briefings, communication and files, all in one place.
Automated processes
From invoice workflow to internal coordination, saves you from doing double the work.

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