Sebastian Smieja
Managing Director

awork x Brand Factory: From tool chaos to clear processes in a 130-person agency

As a 360° agency Brand Factory manages numerous interdisciplinary projects every day, across locations, units and customer teams. With awork, the transition to structured, focused and significantly more efficient collaboration was achieved.
Structured collaboration
All teams work in sync and efficiently across locations and units.
Centralised communication
Project status, responsibilities and timings are transparent for everyone.
Customer integration
Customers integrated in the workflow to skip the email loops.
Workflow

The Challenge

As Brand Factory grew, so did the complexity of its projects, across locations and units. Communication took place via various tools, feedback was lost in email threads and files were scattered across servers.
The result: a lack of overview, unnecessary coordination effort and frustration within the team.

Tool chaos slowed down efficiency
Too many tools without a clear structure led to delays and misunderstandings.
Communication overload
Important information was lost in floods of chats and emails – which cost time and nerves.
Workflow

The Solution

The decision to go with awork was quick: intuitive operation, flexible workflows and easy implementation were convincing across the board. After just a few weeks, the tool was established in all units. Today, awork is the backbone of project work and ensures clarity, transparency and better collaboration – both internally and externally.

Sebastian Smieja
Managing Director
Since we started using awork, we have achieved an incredible boost in efficiency. It's impossible to imagine life without it now.
Constanze Koch
Client Service Director
For me, efficiency means not having to search for things for a long time. Instead, I have a platform where I know where the information is.
Workflow

The Results

Since introducing awork, Brand Factory has been working in a more structured, faster and more transparent way. Handover processes run smoothly, controlling makes decisions based on valid data, and customers are directly involved.

The result: more focus on creative work, less time wasted due to tool chaos.

Real-time controlling for better decisions
Dashboards and time tracking provide reliable data at the touch of a button.
Central storage & clear responsibilities
Tasks, files and timings can be found at any time – without searching.
100% acceptance within the team
From junior staff to management – everyone enjoys working with awork.
More room for creativity
Less tool stress means more focus on what matters: strong ideas.

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